2023, I started my Instagram. 2024, my YouTube.
Now: 50k+ Instagram followers. 35k+ YouTube subscribers. 38M+ views.
Top videos at 26.1M, 3.5M, and 3.1M. Reposted by BViral and other major accounts.
When I first started, I saw all the usual “viral content” courses. £100s or £1000s for recycled theory. So I did it differently: I tested everything myself, cut out the nonsense, and built a system that focuses on the key elements of content — and how to use them to trigger dopamine and keep people watching.
Inside the playbook:
All Key Elements: Hooks, captions, audio, thumbnails, dopamine triggers, and more
My SpD (Seconds per Dopamine) Method: The simple formula I use to hook attention and hold it
Content Review Checklist: My personal pre-post content checklist
The Tools & AI I Use: The exact shortcuts that save me hours and boost results
Video Walkthrough: A recorded step-by-step walkthrough of the playbook
This isn’t a promise of instant fame. It’s just something I wish I’d had when I started — simple, practical, and built entirely from experience.
Those overpriced courses never made sense to me. That’s why this costs the equivalent to a pint of beer in London.
*The playbook is mainly relevant for Instagram Reels/Posts and Youtube Shorts, although many of the concepts apply across all social media platforms and content types.
2023, I started my Instagram. 2024, my YouTube.
Now: 50k+ Instagram followers. 35k+ YouTube subscribers. 38M+ views.
Top videos at 26.1M, 3.5M, and 3.1M. Reposted by BViral and other major accounts.
When I first started, I saw all the usual “viral content” courses. £100s or £1000s for recycled theory. So I did it differently: I tested everything myself, cut out the nonsense, and built a system that focuses on the key elements of content — and how to use them to trigger dopamine and keep people watching.
Inside the playbook:
All Key Elements: Hooks, captions, audio, thumbnails, dopamine triggers, and more
My SpD (Seconds per Dopamine) Method: The simple formula I use to hook attention and hold it
Content Review Checklist: My personal pre-post content checklist
The Tools & AI I Use: The exact shortcuts that save me hours and boost results
Video Walkthrough: A recorded step-by-step walkthrough of the playbook
This isn’t a promise of instant fame. It’s just something I wish I’d had when I started — simple, practical, and built entirely from experience.
Those overpriced courses never made sense to me. That’s why this costs the equivalent to a pint of beer in London.
*The playbook is mainly relevant for Instagram Reels/Posts and Youtube Shorts, although many of the concepts apply across all social media platforms and content types.
